13 CEOs Reveal Their Go-To Social Media Best Practices

218 9 min 1

The Techronicler team tapped into the collective wisdom of our CEO community to uncover the most impactful social media strategies.

These actionable strategies,coming from real-world experience, can help you elevate your social media game and drive meaningful results.

Read on!

Kam Talebi

One best practice on our list at Gigli for social media campaigns is ensuring we’re using valuable data to make decisions about our campaigns and the directions of different campaigns. Something that a lot of people seem to not understand is that there is valuable data and useless data. If you look at the data that actually isn’t going to provide the best results, or you use ineffective data collection methods, your content success is going to suffer.

By identifying valuable data, you’ll be more likely to target real consumer needs and expectations through your social media content. This will lead to more successful marketing campaigns, better engagement, and stronger customer relationships.

Kam Talebi

CEO, Gigli

Pramod Bhat

As the head of Stallion Express, I’ve directly experienced how engaging effectively can change the game in the online retail shipping sector. With more than ten years of experience, I can vouch for the effectiveness of working with influencers from different cultural backgrounds.

This tactic expands your audience and cultivates genuine relationships with various customers. We put this tactic into action at Stallion Express and experienced an impressive 20% rise in customer satisfaction and a 15% increase in the success of our campaigns. By teaming up with influencers who appeal to a wide range of cultural groups, we customized our messaging to align with our audience’s values and life stories.

Engagement is more than just hitting targets; it’s about forming connections. I remember a campaign in which an influencer from the South Asian community shared their experience with shipping with us, which resulted in a spike in questions from that community. This personal connection fosters loyalty and confidence in our brand.

In today’s cutthroat markets, recognizing and celebrating diversity in your marketing efforts is crucial—not just advantageous but vital for your company’s advancement and achievement.

Pramod Bhat

CEO, Stallion Express

Crouse Wong

If I had to pick one social media best practice that I’d recommend to any business, it’s this: LISTEN MORE THAN YOU TALK!

Think about it, social media is like a party (without the noise and awkward small talk). You want to be the guest who actually listens to others, shows interest, and responds thoughtfully. Not the one who just talks about themselves all night (yawn).

Your audience has valuable insights, questions, and concerns. By listening more than you talk, you’ll build trust, show empathy, and create a loyal community that’ll advocate for your brand.

So, take a deep breath, put your soapbox away, and actually hear what your audience has to say. Your engagement metrics (and your reputation) will thank you!

P.S. And remember, listening is not just about responding to comments, but also about understanding your audience’s needs, preferences, and pain points. Get that right, and you’ll be the life of the party!

Crouse Wong

CEO, BeltBuy

Jim Kreinbrink

As a digital marketing veteran with over 20 years in the field, I’ve seen how the social media landscape has evolved and what truly stands the test of time. The golden rule I’d recommend to any business is to genuinely ‘Engage, don’t just broadcast’. Today’s audiences crave interaction more than ever, and businesses need to respond to that call. Think of your social media platforms as a two-way communication channel, rather than a broadcast station. Engage with your audience through comments, live sessions, polls, and user-generated content. A client of mine, a start-up initially struggling with online traction, incorporated this approach, leading to a 30% uptick in their engagement rate within just two quarters. Maintaining an open dialogue, recognizing your audience’s inputs, and fostering a sense of community go a long way in enhancing social media success.

Jim Kreinbrink

CEO, Hyper Dog Media

Andrew Merrick

The best way to boost social media engagement is by sharing authentic content. Being real helps build trust and connection with your audience. Instead of only promoting products or services, it’s good to show behind-the-scenes work, real projects, and customer stories. Engaging with followers by quickly responding to comments and messages shows that their input is valued. Asking questions in posts can also encourage more interaction and make the audience feel involved.

Andrew Merrick
Owner & CEO, Aquasoltech

Tony Chen

Social media is not just a platform for personal interactions, but also a powerful tool for businesses to connect with their target audience. In the high-barrier packaging industry, the practice I highly recommend is ‘Content with a Purpose’. Any post we publish, whether it’s about our latest technology innovation, an upcoming trade show, or recognizing our research teams, has a precise and targeted message designed to engage specific user segments. We couple this with creative multimedia elements to make the content more appealing. This practice leads to more meaningful engagement, drives conversion rates, and helps establish our brand as an industry innovator in the minds of consumers.

Furthermore, with the rise of the importance of sustainability and eco-conscious choices in consumers’ minds, we often focus our content around these themes. Showcasing how our products contribute to reducing eco-footprints not only convey our brand’s commitment to social issues but also connects with customers on values dear to them. It’s the symbiotic relationship between purpose-driven content and audience engagement that makes this practice an effective strategy for any business.

Tony Chen

CEO, Srlon

Andrew Pierce

After successfully navigating diverse industries, I’ve come to appreciate the nuanced role social media plays in business growth. One best practice I confidently recommend is authenticity. Businesses must maintain an authentic voice that resonates with their target audience. Authenticity helps to humanize a brand and builds lasting trust with consumers. It’s not about projecting an idealized image, but celebrating your business’s uniqueness, ethos, and mission.

At LLC Attorney, we leverage social media to simplify legal processes. Our laid-back, forthright content debunking complex legal requirements invites entrepreneurs to engage with us, reassured of our authenticity and transparency. Moreover, we often share insights about our team, office happenings, and emphasize our commitment to work-life balance. Reflecting our company’s values and ‘realness’ has not only helped engage our audience but retain them as well.

Andrew Pierce

CEO, LLC Attorney

Dev Chandra

Harnessing the power of automated advancements can provide a significant boost to social media engagement levels. As a fractional COO and automation consultant with substantial experience in system optimization, I can confidently say that investing in social media automation tools is a best practice that I’d recommend to any business.

Not only does automation save time and effort by scheduling posts across different platforms, but it also brings consistency in your communication and enables you to engage with your audience at optimal times. Moreover, it offers valuable insights such as performance analytics that can guide a refined, data-driven strategy.

However, while automation is efficient, a human touch is needed to address comments, complaints, or queries. Balancing automation with personal engagement, and remaining responsive and authentic to customer interactions can truly help grow your brand on social media.

Dev Chandra

Chief Executive Optimizer, The Process Hacker

Ryan Farley

In my experience the key to hitting engagement goals is just to post varied content that invites conversation. I’ve had great luck including a question with each post, asking about people’s experiences with the subject matter I’m posting about. I’d also recommend switching up your “content” posts every so often with more conversational posts, such as posting funny mishaps within your business and asking about similar customer experiences. Polls are also a great way to engage people, especially when you’re inviting them to share their thoughts more in the comments.

Ryan Farley

CEO, LawnStarter

Ysiad Ferreiras

One social media best practice I’d confidently recommend is to prioritize authentic storytelling over polished branding. In today’s landscape, audiences crave genuine connections and transparency. When a business shares real stories—whether it’s the journey of a founder, a behind-the-scenes look at product development, or testimonials from customers—it creates a sense of trust and relatability. This approach not only boosts engagement but also fosters long-term loyalty.

For example, at Fullmind, we found that our most engaging posts were those that highlighted the real impact of our work—stories of students whose lives were transformed by access to education. This kind of content resonates because it’s human and honest, and it speaks to the core values of our audience. In a world inundated with content, authenticity stands out.

Ysiad Ferreiras

CEO, Fullmind Learning

Edward Tian

I would highly recommend not using AI to generate your social media content, whether that be images, videos, or written content. People are getting a lot better at identifying AI-generated content. Even when using it ethically and without ulterior motives, when people see it, they often instantly have a negative reaction. That is, of course, the exact opposite of what you want from a social media campaign. You want to build trust and encourage people to engage with your content, and unfortunately AI-generated content often does the exact opposite. So, instead focus on curating your content personally and strategically to appeal to your audience.

Edward Tian

CEO, GPTZero

Jeremy Yamaguchi

One thing that is essential in a social media strategy is setting clear and specific goals. Before creating or executing a social media plan, it’s important to determine what you want to achieve through social media, such as increasing brand awareness, driving website traffic, or generating leads. Having clear goals will help you determine the types of content to share, the platforms to focus on, and the metrics to track in order to measure your success. Without specific goals, it can be difficult to determine the effectiveness of your social media efforts and make adjustments as needed.

Jeremy Yamaguchi

CEO, Lawn Love

Soumya Mahapatra

It’s essential to remember that social media isn’t just a marketing tool; it’s also a key customer contact point. Even though it may feel like a low-priority task, assigning someone to monitor your social media channels and respond quickly and effectively to customer questions, comments, concerns, and reviews is absolutely essential. Social media is effectively a public place. If you do a poor job of communicating with a customer, you’re not just disappointing that customer; you’re hurting your business’s reputation.

Soumya Mahapatra

CEO, Essenvia

The Techronicler team thanks these CEOs for taking the time to share their valuable insights on their favorite social media best practice for a business.

If you wish to showcase your experience and expertise, participate in industry-leading discussions, and add visibility and impact to your personal brand and business, get in touch with the Techronicler team to feature in our fast-growing publication.

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