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Black History Month Series
In Conversation with Netochukwu Onuoha
A Techronicler interview with Netochukwu Onuoha
As part of our Black History Month series, Techronicler is spotlighting the innovators who are using technology to digitize underserved industries and solve community-specific problems. Today, we are proud to feature Netochukwu Onuoha, the Founder and CEO of KB Matrix. A non-technical founder who successfully pivoted from law to tech, Netochukwu is currently modernizing the Afro-textured hair industry by building the digital infrastructure it has long lacked. We sat down with her to discuss her journey, the challenges of scaling a platform in Europe, and her advice for Black women entering the ecosystem.
Techronicler:
Please share with our readers your experience in tech + what you currently do for work (and passion projects)!
Netochukwu Onuoha:
I’m Netochukwu Onuoha, founder and CEO of KB Matrix, a platform connecting clients to Afro-textured hairstylists in the UK and Europe. As a non-technical founder, who pivoted from law to tech, I’ve led product development, coordinating technical teams and growing KB Matrix to a user base of 260 users and counting in just three months post launch. Currently, I am scaling KB Matrix across the UK while preparing European expansion in 18 months. Outside of my work, I am passionate about offering guidance to people from non-technical backgrounds trying to break into tech. I’m also a member of Rewriting the Code.
Techronicler:
What problem are you most excited to be working on right now?
Netochukwu Onuoha:
I’m most excited about formalizing economic activities in a historically informal industry. Right now, thousands of skilled Afro-textured hairstylists operate completely outside digital infrastructure. No bookings systems, online presence, just WhatsApp referrals, word of mouth and cash transactions. KB Matrix is not just a booking app, it’s a platform that expands who tech serves. The challenge that excites me? Changing deeply ingrained behaviours, transforming how stylists run their businesses and triggering a tech-powered cultural shift.
Techronicler:
What skill has been most important to your growth in tech so far?
Netochukwu Onuoha:
Building KB Matrix has required me to demonstrate both strategic product leadership and systematic thinking. On one hand, leading product development has required prioritization, translating user needs to technical specifications and positioning KB Matrix as a core solution in the Afro-textured hair industry. While on the other hand, I have quickly realised that building the product is just one piece, maintaining systems such as user acquisition, onboarding, retention, customer support, community building simultaneously is necessary for the accelerated growth of KB Matrix. The combination of these skills has made me recognise that my job is more about designing experiences that drive booking patterns in the afro hairstyling industry than about building features.
Techronicler:
What is some advice you want to give to other young women in the industry Black women entering the tech space? / What advice would you give to your younger self entering tech?
Netochukwu Onuoha:
The one advice I would give to my younger self and to other black women entering the tech space is to not get caught up in perfection. As women there is an inherent need to achieve perfection the first time we try, this can lead to pressure and most popularly imposter syndrome. To those from non-technical backgrounds, your diverse background is an asset that can uniquely shape your approach to problem-solving in the tech space. For me, my background in science taught me to tackle problems systematically while my background in law sharpened my critical thinking and compliance mindset.
Techronicler:
What do you want people to understand about Black women in tech that often gets missed?
Netochukwu Onuoha:
Black women in tech do not just enter the industry on a whim, we identify real problems from lived experiences and create technological solutions to address them. Contrary to the assumption that black women don’t have much technical depth, black women lead product vision, engineering, and execution at high levels with limited capital or institutional support. I want people to understand that black women have earned the space we occupy in the tech industry. Our presence creates industry-defining innovations and creates room for the next generation of brilliant minds to contribute to a tech ecosystem. For Black women looking for a community of women in tech, I couldn’t recommend (the free!) Rewriting the Code community more.
Netochukwu’s journey is a powerful testament to the idea that technical skills can be learned, but the vision to solve deep-rooted cultural inefficiencies is innate. As she continues to scale KB Matrix across the UK and into Europe, she is paving the way for the next generation of non-technical founders. You can follow her journey on LinkedIn.
If you wish to showcase your experience and expertise, participate in industry-leading discussions, and add visibility and impact to your personal brand and business, get in touch with the Techronicler team to feature in our fast-growing publication.
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