If you wish to showcase your experience and expertise, participate in industry-leading discussions, and add visibility and impact to your personal brand and business, get in touch with the Techronicler team to feature in our fast-growing publication
The Techronicler team decided to uncover the secrets behind successful social media best practices and the hidden gems of wisdom shared by our community of business leaders and top executives can now help you unlock the potential of your social media presence.
Don’t leave without checking out the first part in this series:
Just keep posting. Even simple things like birthday greetings for employees, scheduled photo posts, holiday posts, and fun stuff that plays off of current memes is going to help boost your brand’s visibility and generate the kind of organic engagement that leads to sharing and sales in the long run. Every post you create is a chance to hone your skills and a chance to land a new customer.
As the head of student services for an online tech education institution, I consistently witness the transformative role of social media in the engagement and dissemination of information. One highly effective tactic I’d recommend is cultivating authenticity in your social media channels. People today crave real, human experiences and narratives. So, share candid behind-the-scenes snapshots, celebrate your successes, learn from your failures openly, and let your company’s personality shine. This approach can foster a sense of community, promoting deeper connections with your audience. Moreover, it can significantly enhance credibility and consequently, increase customer retention and engagement levels.
An example I’ve seen of this at play has been when we started sharing student success stories and faculty-day-in-life snippets at OPIT. The engagement with these posts was astronomically higher than with posts that solely focussed on course promotions. It evoked positive reactions and encouraged prospective students to connect with us.
The one social media best practice I would highly recommend to any business, regardless of size or industry, is ‘Consistency’. In an era where algorithm changes are constant, it is important for brands to be consistent; consistent in posting frequency, consistent in engagement, and most importantly, consistent in the quality of content.
I have seen firsthand with my brand, ELEHEAR, that consistent interaction with your audience can help increase algorithmic visibility, thereby aiding reach and engagement. By maintaining a regular cadence of high-quality, relevant content, we were able to foster stronger connections with our audience, ultimately boosting our brand’s performance. Furthermore, regular analysis of engagement data can help brands finetune their posting schedule for optimal results. To sum it up, in the fast-paced world of social media, consistency is not just key, it’s a core strategy.
As a Creative Director at an influencer marketing agency, one best practice I’d confidently recommend is harnessing the power of authentic storytelling. In today’s digital landscape, where audiences are increasingly wary of traditional advertising, the stories you tell can make or break your campaign’s success. Focus on crafting narratives that reflect your brand’s values while resonating with your audience’s experiences and aspirations. Whether it’s a behind-the-scenes look at a special project, a story about your brand’s mission, or a narrative driven by an influencer collaboration, ensure that the content feels genuine and relatable.
Visual storytelling is equally important! Pair your narratives with compelling visuals that capture attention and evoke emotion. By telling stories that are both visually engaging and authentically aligned with your audience, you’ll foster deeper connections and drive meaningful engagement across your social media platforms.
In my experience as a General Counsel and Head of Finance, I’ve observed the power of integrating user-generated content (UGC) into business social media strategies. Encouraging followers to create and share content relevant to your business bolsters engagement and provides valuable organic promotion. For instance, a simple campaign urging clients to share their experiences with a product or service, or rewarding the best customer photos featuring your brand, can stimulate robust interaction. This strategy cultivates a community around your brand, turning customers into influencers and boosting social proof.
As the Co-Founder of Colorado Alternative Investment Group, I’ve seen first-hand that harnessing UGC not only promotes engagement but also fosters strong customer relationships, invaluable assets to any business. Thus, leveraging UGC stands at the top of my list of best practices for maximizing value from social media campaigns.
If I were to zero in on one indispensable social media best practice, it would certainly be ‘tailoring content to your audience’. In the broad ocean of social media, businesses often underestimate the magnitude of this practice. You simply can’t adopt a one-size-fits-all strategy. Understand your audience’s interests, demography, and online behavior to mold your content accordingly. This ups the chances of creating a deeper connection, resonance and ultimately, engagement.
At DesignRush, for instance, we carry out meticulous audience analysis. We segment our audience based on their company size, industry, role, and their key challenges. Based on this, we craft tailored content that resonates with each segment – be it web design tips for small businesses or growth strategies for large enterprises. This approach has significantly boosted our engagement rates and helped us build stronger ties with our audience.
By adopting this practice, businesses can ensure they’re not just shouting in the dark, but directing their message accurately, making every post count.
The key to effectively leveraging social media for your business lies in making its usage efficient and relevant. My strongest recommendation would be to leverage technology for automating and optimizing social media engagement, a practice we’ve found immensely valuable at LLCAttorney.com. This includes using social listening tools to help keep track of what’s being said about your brand, scheduling posts to maintain consistency, and analyzing the performance of your content for greater understanding of what resonates with your audience.
More importantly, automation should not lead to a robotic presence. Maintaining a human touch, by actively and personally responding to comments or enquiries, adds invaluable authenticity to your digital presence. So, while technology can handle regular postings and monitoring, relying on the human element for interaction and engagement strikes the perfect balance. It’s these symbioses between technology and human touch that can truly maximize the potential of social media for businesses.
One social media best practice I’d highly recommend for any business is authenticity. Being genuine in the content you share plays a fundamental role in fostering a strong connection with your audience. As an influential figure in the sports world, I manage several social media platforms that represent my many ventures from Velocity Paddle to our Sports Academy in Dubai. We strive for authenticity in all our posts, whether it’s showcasing a client’s progress, promoting our training, or simply sharing something that reflects our ethos.
Moreover, we firmly believe in hashing out customized strategies for each platform. Each social media platform attracts different demographics, and understanding this can greatly enhance the effectiveness of one’s campaign. For instance, our Instagram focuses more on dynamic content like videos of pickleball sessions or fitness bootcamps while our LinkedIn features more professional engagement, like new partnerships, awards and industry trends.
Remember, social media is not just about promoting your products or services, it’s about building a community and engaging with users on a personal level.
The Techronicler team thanks these business leaders and executives for taking the time to share their valuable insights on their favorite social media best practice for a business.
If you wish to showcase your experience and expertise, participate in industry-leading discussions, and add visibility and impact to your personal brand and business, get in touch with the Techronicler team to feature in our fast-growing publication.
