If you wish to showcase your experience and expertise, participate in industry-leading discussions, and add visibility and impact to your personal brand and business, get in touch with the Techronicler team to feature in our fast-growing publication
This Techronicler roundup post helps you discover the secrets to building a thriving online presence.
So, if you’ve been hunting down ways to improve your social media strategy, here’s a list approved by SEO specialists!
Read on!
Lens Watson
When it comes to social media success, I have always placed great emphasis on understanding your audience. As a PR Manager, I’ve worked on tailoring our approach at ELEHEAR to communicate effectively with our diverse user base. We not only focus our efforts on platforms where our audience spends most of their time but also strive to align our messaging with the specifics of their needs, preferences, and common behaviors.
For example, navigating the realm of hearing aids may be complex for some of our customers, so we spend due diligence producing content that demystifies this area in an engaging way, and also connects with our Alpha Pro Hearing Aid app. This approach thrives on building genuine connections with customers, assuring them that we understand their journey and are here to support them. In my opinion, personalized, audience-specific content is a versatile tool that has great potential if utilized effectively.
From my own extensive experience in digital content creation, I can confidently advocate for the power of educational content when it comes to any business’s social media strategy. Embracing the role of a thought leader not only helps to build credibility but also fosters meaningful engagement with followers. It’s about posting valuable, unique, and insightful pieces of information, infographics, webinars, or tutorials related to your industry that can help your audience learn something new.
At the Open Institute of Technology, we’ve successfully employed this tactic, sharing digital learning tips, showcasing our advanced tech modules, and offering easy-to-understand introductory content on AI, Data Science, Cybersecurity, and more. The response has been overwhelming, resulting in an increase in interactions, shares, saves, and followers. In sum, valuable educational content can set any brand distinctively apart from competitors and offer measurable value to audiences, enhancing their trust and loyalty.
When it comes to helping a business meet its engagement goals, one best practice I would confidently recommend is personalization. Personalization involves tailoring interactions and content to individual customer preferences and behaviors, making customers feel valued and understood. This approach is crucial because it enhances the customer experience by providing relevant and timely information, which can significantly increase engagement levels.
Personalized experiences can lead to higher customer satisfaction, loyalty, and retention, as customers are more likely to engage with a brand that resonates with their unique needs and interests. By leveraging data analytics and customer insights, businesses can create personalized marketing campaigns, product recommendations, and communication strategies that foster deeper connections with their audience. This not only boosts engagement but also drives long-term growth by turning satisfied customers into brand advocates.
From my experience spearheading global sales and marketing at Relyir Artificial Grass, the one best practice I’d confidently recommend in any business’s social media strategy is to embrace user-generated content (UGC). UGC not only drives engagement but it also fosters a sense of community among your followers.
For instance, we’ve encouraged our customers to share photos of their installations using our artificial grass. This creates authentic, relatable content that boosts our brand’s credibility. We’ve also held caption contests featuring our colored artificial grass, crowd-sourcing creativity as well as engagement. Additionally, we’ve showcased dog runs, school playgrounds, and gardens beautified by our product, effectively transforming our customers into brand evangelists. This proactive cultivation of UGC has positively impacted our loyalty and conversion metrics, showcasing its efficacy across industries.
We believe the best practice is to focus on prioritizing authentic, engaging content that resonates with your audience.
Authenticity is key to building meaningful connections with your audience in today’s social media landscape. One best practice we confidently recommend is to focus on creating content that not only highlights your products but also tells a story that connects you with your followers. For us, this means showcasing real customers wearing our glasses, offering a place on social platforms for them to share their experiences, and providing valuable tips related to eye health and style.
By humanizing your brand and fostering a community where customers feel heard and valued, you can drive higher engagement and build long-term loyalty. It’s not just about selling a product; it’s about creating a brand experience that people want to be a part of.
As a UGC creator with over a year of experience and a YouTuber for 14 years, I’ve seen firsthand the power and impact of authentic content on social media. Especially when it comes to brands wanting to boost their engagement, one best practice I highly recommend is leveraging user-generated content (UGC).
UGC is great because it’s genuine and relatable. It’s not perfect and has no ambition to be, as it’s about real, everyday experiences. For example, it might be a mother sharing how much her daughter loves her new toys from brand XYZ, a girl reviewing a new anti-aging product, or someone promoting tech bootcamps from an online education platform. This type of content resonates deeply with audiences because it feels more authentic and trustworthy than polished brand-produced content or traditional influencer marketing. UGC is effective across any niche, from home decor to beauty to nutrition and even travel.
Businesses should actively incorporate UGC in their social media strategies (both as paid ads and organic content) to enhance engagement and build a loyal community around their brand. It not only boosts credibility but also fosters a more personal connection with your audience.
The social media best practice I recommend for any business is to commit to a long-term strategy of creating and consistently posting high-quality content.
High-quality content that is targeted at your audience and answers their most pertinent questions about your brand and how your product or service addresses their pain points helps to drive engagement. These are the heart and soul of social media presence in today’s digital world.
Sharing well-researched content about e-commerce, logistics, and shipment tracking through our TrackingMore LinkedIn profile has helped us boost engagements. Our target audience finds the posts we share relevant to their needs, encouraging them to comment, like, and share them. Following this strategy has helped us meet our engagement goals.
The Techronicler team thanks these SEO experts and marketing pros for taking the time to share their valuable insights on their favorite social media best practice for a business.
If you wish to showcase your experience and expertise, participate in industry-leading discussions, and add visibility and impact to your personal brand and business, get in touch with the Techronicler team to feature in our fast-growing publication.
