Supercharging Google: Rallying for the Next Big Performance Boost
Google Chrome’s record-breaking Speedometer 3 score showcases its performance prowess, but other Google tools lag behind, hindering efficiency for businesses and users.
This Techronicler article gathers insights from business leaders, thought leaders, and tech professionals on one Google tool or service urgently needing a performance boost.
From Google Business Profile’s clunky interface to Google Sheets’ struggles with large datasets and Google Meet’s latency issues, these experts highlight specific pain points and propose enhancements.
Their recommendations aim to improve functionality, streamline workflows, and enhance user experiences, offering actionable strategies to align Google’s ecosystem with its high-performance benchmark.
Read on!
Google Business Profile Needs Urgent Updates
Google Business Profile urgently needs a performance and functionality boost.
For local retailers like hardware stores and building suppliers, it’s a vital visibility tool, yet its interface is clunky, slow to update, and increasingly unpredictable.
Critical updates like holiday hours, service changes or review responses can lag or glitch, which directly impacts customer trust and local SEO performance.
A faster, more intuitive dashboard, real-time update confirmation, and better integration with analytics would make it far more powerful.
Given the push towards hyper-local, intent-based search, it’s surprising this hasn’t been prioritised; it’s essentially the digital front door for countless small businesses.
Chris Turnbull
Managing Director, Catalyst Media LTD
Google Play Games Needs Performance Overhaul
As a game developer, I would like “Google Play Games for PC” (the Android game emulation platform) to get a “Speedometer-level” performance overhaul to compete. Of course, it is ambition, but emulation efficiency is its core weakness.
Performance Overhaul: Running ARM-based Android games on x86 Windows creates massive CPU and GPU overhead. Therefore, its performance suffers and often results in lower frame rates, stuttering, and reduced graphical fidelity when you compare it with native PC games or on high-end mobile devices. Game enthusiasts, thus, do not enjoy the “premium” big-screen experience.
Input Latency: Gaming has become extremely fast today, and gamers demand millisecond precision. Therefore, even the minutest input lag introduced by the emulation layer dampens their gaming experience.
Why it’s urgent:
Mobile gaming has taken massive steps and has overtaken PC gaming by a huge margin.
A Speedometer-level performance overhaul can help bridge the gap by reducing CPU/GPU drain, slashing latency, and boosting compatibility. Core gamers would love this, as matching native-like performances on a wider range of hardware would make the service genuinely compelling. Otherwise, PC gaming would die a slow death.
Lucas Wyland
Founder, Steambase
Google Sheets Needs a Performance Boost
As the Sales, Marketing, and Business Development Director at CheapForexVPS, I’m deeply immersed in the world of trading and how technology impacts performance.
One Google tool that I believe urgently requires a performance enhancement is Google Sheets. For traders like me who rely on real-time data analysis and spreadsheet calculations, delays or sluggish performance when working with large datasets can be frustrating and impede decision-making.
Enhancing Google Sheets’ capability to seamlessly handle complex calculations, high-frequency updates, and massive trading-related data would greatly benefit people in the trading community. Imagine the synergy of faster data processing with quick integration of live forex feeds—it would be a game changer.
Additionally, optimizing performance could foster better collaboration within teams, as trading often involves cross-checking data in real time.
A revamped Google Sheets could improve productivity and even help traders make timely, informed decisions.
Enhanced functionality here could unlock new potential for businesses like CheapForexVPS, where speed and efficiency are paramount to success.
Corina Tham
Finance and Sales Director, Cheap Forex VPS
Google Sheets API Needs a Speed Upgrade
A few months ago, we built a complex web application relying heavily on Google Sheets API. What should’ve been a seamless data syncing task turned into an ongoing bottleneck—our app hung for seconds, sometimes even crashed.
One Google service that absolutely needs a speed-focused upgrade is Google Sheets. It’s brilliant for collaboration, but when it comes to API response times and large-scale automation, it lags—literally and figuratively.
Here are my top takeaways:
– Simplify background sync and reduce latency on APIs for real-time apps.
– Introduce a lightweight view-only mode that loads large data sets faster.
– Enable smarter caching to reduce reliance on repeated server calls.
Google’s strength lies in scalability; optimizing Sheets to match that could unlock massive productivity gains for businesses like ours.
Aamir Qutub
Founder & CEO, Enterprise Monkey
Google Tools Need a Performance Upgrade
Google Drive: While Google Drive has made significant strides in functionality, I believe it could benefit from enhanced offline capabilities.
Currently, users face limitations when accessing files without an internet connection. An improved offline experience, perhaps through better syncing and file management, would greatly enhance productivity, especially for professionals who travel frequently.
Google Sheets: Another area that could use a performance boost is Google Sheets. The platform is widely used for data analysis and reporting, yet it can struggle with large datasets.
Implementing more efficient algorithms for data processing and introducing advanced analytical tools would not only improve speed but also empower users to derive insights more effectively.
Google Calendar: Lastly, Google Calendar could enhance its functionality by integrating AI-driven scheduling capabilities.
While it does offer basic suggestions, a more sophisticated system that learns user preferences and optimises meeting times could significantly improve time management for busy professionals.
Balázs Keszthelyi
Founder & CEO, TechnoLynx
Behavior Flow Reports Need Full Functionality
With detailed web analytics and reporting capabilities, Google Analytics is one of the most valuable resources available for marketers. However, certain tools within the platform lack full functionality – namely, Behavior Flow reports.
Behavior Flow reports enable marketers and web analysts to track user paths within a website, visualizing the journey from one page to the next and showing starting and ending points, as well as points of diversion. These insights have the potential to be highly impactful for crafting marketing strategies or streamlining web design to enhance the user journey.
The problem? This data is difficult to access. As a primarily visual report, displaying all paths becomes difficult with large amounts of traffic. In addition, exporting hard data is not possible – downloading a PDF of the reports only shows a display of paths and topline statistics, and reports with too many paths have information cut out of view entirely.
William Popiel
Manager of Digital Services, Full Tilt Consulting
Google Sheets Lags With Large Datasets
Google Sheets is a reliable workhorse for our content and keyword planning, but it struggles when working with large datasets.
As teams grow and workflows expand across SEO and PPC functions, the performance issues become more noticeable.
A single pivot table can freeze the entire file, delaying collaboration and frustrating team members. In fast-paced environments, even minor lags can snowball into major execution delays.
What we really need is not for Sheets to replicate every Excel feature but for it to handle high-volume, multi-user tasks more efficiently.
Teams rely on real-time updates, and productivity takes a direct hit when performance dips. Smoother performance would mean faster decisions, fewer bottlenecks, and better department alignment. In short, if Google Sheets could remain reliably fast across teams and devices, it would significantly boost how we execute and adapt our digital strategies in real time.
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There’s still no proper folder system. Labels are rigid, I can’t drag things into a logical order, and deadline based labels don’t even sort by date, which is just wild.
The inbox split (Primary, Promotions, Updates, Forums) feels like a one-size-fits-no-one situation. I’d love just to be able to rename them or ditch the ones I never use.
And don’t even get me started on my emails constantly ending up in everyone’s junk folder!
Now prices have gone up because AI is “included as standard”… but honestly, how about we fix the foundations before adding fancy extras?
Natalie Rowe
Founder, Web Designer & Digital Marketing Specialist, The September Studio
Google Meet Needs a Performance Overhaul
Google Meet urgently requires a performance and functionality enhancement. Whilst widely used for video conferencing, it still lags behind competitors like Zoom and Microsoft Teams in areas such as stability under poor network conditions, real-time collaboration features, and seamless integration with third-party tools.
Users often report latency issues, inconsistent video quality and limited controls during large-scale meetings. Improving Meet’s performance, especially in low bandwidth environments, would significantly elevate its reliability for remote work and education.
Additionally, optimising resource usage across devices and enhancing AI-driven features like background noise suppression and real-time translation would align it more with Google’s broader AI ambitions.
Given the success of Chrome in Speedometer 3, applying a similar performance-driven focus to Meet could greatly boost user satisfaction and competitiveness.
Jeev Sahoo
Founder Director, Step8Up
On behalf of the Techronicler community of readers, we thank these leaders and experts for taking the time to share valuable insights that stem from years of experience and in-depth expertise in their respective niches.
If you wish to showcase your experience and expertise, participate in industry-leading discussions, and add visibility and impact to your personal brand and business, get in touch with the Techronicler team to feature in our fast-growing publication.
