If you wish to showcase your experience and expertise, participate in industry-leading discussions, and add visibility and impact to your personal brand and business, get in touch with the Techronicler team to feature in our fast-growing publication
Looking for social media wisdom from those who’ve been there, done that? We asked successful founders to share with us their top social media best practices, and the responses we received are a goldmine for any brand and business looking to boost its online presence.
Don’t forget to check out the other posts in this series with more insights from our community of founders:
One practice I wholeheartedly recommend for any business leveraging social media for growth is the art of meaningful storytelling. Presenting your brand’s narrative in a compelling way goes a long way in striking an emotional chord with your audience. For instance, at Or & Zon, we share the stories behind our sustainably made, handcrafted luxury items, emphasizing the artisans’ unique crafting techniques and cultures. This strategy not just promotes cultural appreciation and ethical consumption but also helps create a more personal and deeper connection with our online customers. Harnessing storytelling as part of your social media strategy can significantly increase customer loyalty and engagement. After all, in the vast sea of digital content, what truly stands out is a genuine story that resonates with people’s values and aesthetic tastes.
With the rise of social media use in businesses, it’s crucial to strike a balance between professional content and showcasing real-life experiences. Authenticity helps in building strong relationships with followers. Businesses should openly communicate their values, share behind-the-scenes stories, and feature real people – staff or clients – to make their brand relatable and trustworthy in the eyes of social media users. Relatable content is key to fostering meaningful interaction and achieving engagement goals. This principle is universal across industries, and I’ve seen its effectiveness first-hand in my law firm, Wyoming Trust & LLC Attorney, where we regularly reach out to our audience with content that truly represents our work and our team.
One best practice I would confidently recommend for any business is ‘authentic audience engagement’. Irrespective of the type of industry, the ability to interact with customers on a human level creates more value than any automated response or generic post. In my over 20 years in the vehicle transport industry, I’ve found that investing time to respond to comments, engage in discussions, or even address complaints personally builds trust and loyalty.
Another aspect of authentic engagement is content sharing. Rather than only promoting business services, sharing relevant industry news, maintenance tips, or safe driving practices, especially in our auto transport industry, has proven beneficial in resonating with our audience. Remember, social media should be seen as a platform for initiating dialogue, not a one-way promotional channel.
So, the key is consistent and genuine engagement. It goes a long way in not just achieving engagement goals but also fostering a community around your brand.
A unique, high-value social media practice I swear by is investing in compelling visual content. In my experience with IllustratorHow, a platform specializing in Adobe Illustrator tutorials, I’ve seen the undeniable power of stunning visuals. The graphic content must embody a brand’s identity, communicate its value proposition, and engage its audience, which is a task requiring extraordinary creativity and technical skills.
For instance, we regularly create intuitive infographics and illustrations, which don’t just catch the eye but also simplify complex concepts for our learners. Another method we effectively employ is designing step-by-step tutorial guides or process breakdowns, which provide real value for those seeking to master Adobe Illustrator. By prioritizing visually engaging and informative content, we drive higher engagement and add a unique flavor to our brand, essentially distinguishing ourselves in the vibrant social media landscape.
In my experience founding an ecommerce business, I have found that a strong, optimized social media presence is crucial for business growth. My one best practice I’d confidently recommend is ‘Utilize SEO tactics in your social media strategy’.
At USAPromDress.com, I executed an SEO strategy to broaden the market reach through Google Adwords, Google Shopping, Amazon, and Ebay, and as a result, our visitor traffic jumped from two to one hundred visitors a day. The right use of keywords can optimize your visibility in online searches, making your content easily discoverable by your target audience. Therefore, learning about SEO and integrating it into your social media strategy can significantly enhance your engagement and conversion rate.
If I had to narrow down to one practice I would recommend, it would be ‘Consistent Engagement’. It’s a simple yet highly effective approach. Engaging with the audience is about more than just responding to comments on your posts. It involves liking and commenting on other posts, sharing relevant content, and demonstrating that you are not just a business but also a part of the community.
For instance, at Wethrift, we make it a point to regularly interact with customers – offering coupon codes, answering their queries, or even appreciating their shopping hauls. This practice has helped us build a strong relationship with our 3.2 million monthly visitors, making them feel valued.
Remember: Social media is a dialogue – not a monologue. Keep the conversation ongoing!
The single most impactful social media best practice I recommend is to engage in active listening. Many businesses focus on broadcasting their messages, but true value lies in understanding what your audience is saying, feeling, and experiencing. Active listening involves not just monitoring your brand mentions but diving deep into the conversations your target audience is having. This can reveal pain points, preferences, and emerging trends that might not be apparent from surface-level engagement metrics.
In today’s digital landscape, one social media best practice I’d recommend is to prioritize consistent, authentic engagement over purely promotional content. As Founder & CEO of Kimberfire, a company that bridges the gap between online and offline diamond jewelry retail, I’ve learned that building genuine connections with your audience is key to driving meaningful engagement.
Instead of focusing solely on selling, businesses should aim to create content that resonates with their audience’s interests and values. This involves actively listening to your followers, responding to their comments, and participating in conversations that matter to them. By being authentic and consistently engaging with your community, you not only build trust but also create a loyal customer base that is more likely to advocate for your brand.
In the fast-paced world of social media, authenticity and consistent engagement are what set successful brands apart.
The Techronicler team thanks these founders for taking the time to share their valuable insights on their favorite social media best practice for a business.
If you wish to showcase your experience and expertise, participate in industry-leading discussions, and add visibility and impact to your personal brand and business, get in touch with the Techronicler team to feature in our fast-growing publication.
