If you wish to showcase your experience and expertise, participate in industry-leading discussions, and add visibility and impact to your personal brand and business, get in touch with the Techronicler team to feature in our fast-growing publication
Looking for social media wisdom from those who’ve been there, done that? We asked successful founders to share with us their top social media best practices, and the responses we received are a goldmine for any brand and business looking to boost its online presence.
Don’t forget to check out the other posts in this series with more insights from our community of founders:
In my journey with Relyir Artificial Grass, one absolute best practice I’d recommend is ‘target marketing’. It’s crucial to focus on who your target audience is, understand them, and tailor your content to their interests. However, this doesn’t end with initial audience segmentation. It requires continual monitoring and adaptation.
For example, we at Relyir had seen a boost in engagement when we shifted from generic postings about artificial grass to more targeted content like ‘the benefits of artificial turf for sports facilities’ or ‘creative uses of colored artificial grass for landscaping’. Also, to serve our global audience, we started providing content in multiple languages. This significantly improved our global reach and customer engagement. Keeping a keen eye on the changing needs and preferences of your audience, while tailoring your social media strategy to accommodate these changes, can make a remarkable difference in engagement levels.
As a technical professional operating in a highly competitive industry, one vital social media best practice I would highly recommend is understanding and effectively leveraging the power of analytics. Each social media platform offers analytics tools that deliver key insights into your audience’s preferences, behavior, and engagement patterns. An in-depth understanding of these analytics can help businesses tailor their content to meet their audience’s specific interests, resulting in higher engagement levels.
For instance, at ICRFQ, we utilize analytics to understand what kind of electronic components are in demand and share related posts. This targeted approach not only boosts our engagement but also positions us as a reliable information source in our sector. Remember, data-driven decisions often lead to better engagement and performance on social media.
One of the best practices I’d confidently recommend pertains to the conscious, strategic use of SEO within social media campaigns. Every business should ensure their posts are SEO-friendly to gain organic visibility and reach a wider audience. This means crafting posts around relevant keywords, using alt text for images, and including links to authoritative sources. Crucially, the best practice extends to optimizing profiles – adding relevant keywords in bio, employing appropriate tags, and creating a user-friendly handle. Also remember that different social platforms may require distinct SEO strategies.
For example, at my company, PressHERO, we worked with a small business client who was struggling to gain traction on their social media pages. By implementing SEO strategies tailored to each platform – using hashtags judiciously on Instagram, optimizing page and post titles on Facebook, and focusing on keywords in LinkedIn updates – we witnessed a 60% increase in organic reach within the first few months. By adopting SEO, any business can significantly enhance their social media presence and engagement.
In my years of amplifying businesses in the food and hospitality industry, I’ve found one simple yet powerful social media best practice that stands the test of time – genuine interaction with your audience. Social media is a two-way street, and using it only to promote products or services can be a missed opportunity. Involve your audience in the conversation, acknowledge their comments and feedback, even the less positive ones, and craft your response personably and in your brand’s tone of voice.
For instance, at SEO for Restaurants, we’ve successfully doubled restaurant bookings by promoting user-generated content such as food pictures taken by customers, rewarding the best ones. We also host weekly Q&As or live cooking sessions involving chefs from the restaurants we represent, fostering a sense of personal connection with the audience. This authentic engagement does wonders in fostering a loyal community and boosting the overall social media presence.
The social media best practice that I would confidently recommend is integrating your SEO strategy with your social media campaigns. Timing updates to match peak user activity times, targeting content to your followers, and using trackable links in postings is a fantastic start. But these efforts can be significantly enhanced by integrating relevant keywords into the posts, just as you would do for your website content.
This practice will increase your brand’s digital footprint and make your business more discoverable, driving engagement and ultimately conversions. It’s not just about reaching your audience — it’s about reaching the right audience at the right time. As a digital marketer, I’ve seen this strategy unfold successfully with numerous clients and also with my company, MagicalNepal, where SEO-conscious social media campaigns have attracted a global clientele for high-altitude treks.
As the founder of a travel blog that successfully engages over 400,000 people monthly, one practice I’d heartily endorse is the power of storytelling. Social media is a social forum before it’s a marketing platform – and nothing captures human attention like a good story does. Narrate your brand journey, share customer testimonials, or unravel behind-the-scenes experiences. It’s these narratives that forge an emotional connection with your audience, fostering engagement beyond mere likes or shares.
For instance, whenever I share stories from my travel experiences or talk about adjusting to new cultures, I’ve noticed a substantial increase in engagement. Similarly, when I shared the journey of transitioning from a solo blogger to building a remote team of 12, it attracted a rock solid response. In essence, businesses can tap into the power of storytelling to turn followers into a community and customers into brand ambassadors. This might seem challenging, but the payoff is tremendous.
As a digital education entrepreneur, one practice I strongly advocate for any business embarking on its social media journey is prioritizing ‘Value Education’. It’s not just about selling a product or service, it’s about sharing knowledge that can be beneficial to the audience. Utilizing the power of e-learning platforms like Docsity, we enable businesses to create content that educatively engages their audience. This could be done through video tutorials, white papers, or informative social media posts. By imparting value first, firms not only increase engagement but also foster trust and credibility, which can potentially lead to a higher conversion rate. This approach has consistently resulted in increased user engagement for us at the Open Institute of Technology and Docsity.
When it comes to social media campaigns, one best practice I highly recommend is consistent, authentic engagement with your audience.
Focusing solely on content output is not where business efforts should be directed. Instead effort should be put in forging real relations by answering comments, messages or mentioning without delay or impersonality. This not only builds community but it also demonstrates that your audience is appreciated and that they interact with their services. A never-ending engagement educates the audience and chances of them participating more actively increases attracting trust and brand loyalty.
The Techronicler team thanks these founders for taking the time to share their valuable insights on their favorite social media best practice for a business.
If you wish to showcase your experience and expertise, participate in industry-leading discussions, and add visibility and impact to your personal brand and business, get in touch with the Techronicler team to feature in our fast-growing publication.
