If you wish to showcase your experience and expertise, participate in industry-leading discussions, and add visibility and impact to your personal brand and business, get in touch with the Techronicler team to feature in our fast-growing publication
Looking for social media wisdom from those who’ve been there, done that? We asked successful founders to share with us their top social media best practices, and the responses we received are a goldmine for any brand and business looking to boost its online presence.
Don’t forget to check out the other posts in this series with more insights from our community of founders:
As much as possible, answer every question and message from everyone, whether they are customers or not. It doesn’t matter if you have already posted things in detail to avoid more questions. Many organizations underestimate the importance of consumer engagement; it may be a game changer.
Engaging with your audience not only increases brand visibility and attracts more potential clients, but it also makes your customers feel seen and heard, which is a solid first step in earning their trust and converting them into customers. To obtain repeat customers, it’s important to get their trust, which can’t be achieved by ignoring them.
Another thing to remember is that even if customers have completed their transactions with you and continue to message you with questions or concerns, respond to them so that you do not lose their confidence in your business.
Social media users are bombarded with content daily, but what truly resonates and drives engagement is authenticity. Sharing real stories—whether it’s behind-the-scenes glimpses, client success stories, or even challenges you’ve overcome—helps humanize your brand and fosters a deeper connection with your audience. At Thrivemodal, we’ve seen how authentic storytelling not only boosts engagement but also builds trust and loyalty over time.
By focusing on genuine narratives that reflect your brand’s values and mission, you can cut through the noise and create content that your audience finds relatable and worth engaging with.
One social media best practice I highly recommend is the power of authenticity. In today’s digital landscape, consumers increasingly seek genuine interactions with brands. Sharing behind-the-scenes content—whether it’s a glimpse into our office culture at Corporate Suites or showcasing our team during a charity event—fosters a connection that resonates with followers. For instance, we recently posted a video featuring our team setting up a community outreach initiative. The response was overwhelmingly positive, as people appreciated our commitment to our clients and the community. Authentic storytelling boosts engagement and builds trust, making followers feel more invested in our brand. People relate to people, so let your true self shine through your social media platforms.
If I had to pick one social media tip, I’d say focus on quality over quantity. From my experience, it’s not about how often you post, but about making each post count. Imagine you’re sharing something that genuinely excites you or solves a problem for your audience—this kind of content is what truly resonates. When you prioritize creating meaningful, engaging posts, you build a stronger connection with your followers. It’s like having a conversation where you’re really listening and offering valuable insights, rather than just talking to fill the silence. This approach not only grabs attention but also fosters trust and loyalty, making your social media efforts much more effective.
The number one social media best practice on my list I recommend to help a business meet its engagement goals is to ignore what your competitors are doing if they are at the same level as you. What you’ve done to get you to this level is rarely enough to take you to the next level. Spend your time and effort on making your next big move…not just copying your competitors.
Think bigger – what can you do that will set you apart and propel your business to the next level? By concentrating on your next big move, rather than just keeping pace with competitors, you’ll position yourself as a leader in your industry, driving long-term success.
One great practice to boost engagement is to create a “feedback loop” where you ask for and use customer input to make real changes. For example, survey your customers about their experiences and show them how their suggestions lead to improvements. This makes customers feel heard and valued which encourages them to stay engaged. When people see that their feedback has a direct impact, they’re more likely to stay loyal and continue interacting with your business. It turns engagement into a two-way conversation that builds stronger connections and improves satisfaction.
After ample experience in various forms of connecting with clients, the one best social media practice I would confidently recommend is to create truly personalized and immersive content. People on social media crave authentic and relatable experiences. In the context of our travel and trekking business, Magical Nepal, we do this by sharing captivating stories from our treks, showcasing stunning visuals from the Himalayas, and virtually involving our followers in the local culture of Nepal.
The success of this strategy lies in our customer testimonials, frequently received emails appreciating our efforts to keep them engaged and connected, and increased queries about our travel packages. It’s a testament to the ‘First-Hand Experience’ approach that has been taking our audience engagement to new heights. So, share more than just promotional content – share experiences!
As the Creative Director of an international high-end fashion brand, AMARRA, I’ve found that visual storytelling is the most crucial element when it comes to effective social media marketing, which I can confidently recommend as a best practice. In the fashion industry, our products are awe-inspiring creations that should speak for themselves. But how they are presented can make or break the customer engagement.
We leverage visually stunning and high-quality content, coupled with compelling narratives, to captivate our audience and express the brand’s identity effectively. For example, we use carefully curated mood boards on Pinterest and behind-the-scenes stories on Instagram to provide a deeper understanding of our design process. This approach gives our audience an immersive brand experience, fostering a strong emotional connection.
Diverse and engaging visual content doesn’t just generate likes and shares; it builds resonance and encourages meaningful interactions with our brand – a recognition I believe is relevant to all businesses seeking to make a profound impact on social media.
The Techronicler team thanks these founders for taking the time to share their valuable insights on their favorite social media best practice for a business.
If you wish to showcase your experience and expertise, participate in industry-leading discussions, and add visibility and impact to your personal brand and business, get in touch with the Techronicler team to feature in our fast-growing publication.
