If you wish to showcase your experience and expertise, participate in industry-leading discussions, and add visibility and impact to your personal brand and business, get in touch with the Techronicler team to feature in our fast-growing publication
The Techronicler team asked business leaders to choose just one element from their site’s SEO checklist and share why they consider it the most important.
Our team received some great opinions in response and we now share some of the most valuable ones with you!
Don’t forget to check out the other articles in the series for even more insights.
If I had to select an essential component from our SEO strategy, it would undoubtedly be keyword optimization. Thoroughly identifying and incorporating pertinent keywords guarantees that potential clients can easily discover our services online. For example, employing terms such as “cheapest international delivery” can draw in online retailers searching for economical shipping options.
Through our journey, focusing on the correct keywords has resulted in a 30% rise in traffic from search engines in the last year, allowing us to engage with additional businesses and improve their logistics.
This emphasis boosts our visibility and fosters trust with our clients, reinforcing our status as Canada’s leading online shipping provider.
One crucial element from our SEO checklist that stands out is content quality.
While many focus on technical SEO or backlinks, nothing beats the power of well-crafted, engaging content that resonates with users.
Quality content not only attracts visitors but keeps them on the site, reducing bounce rates and boosting time-on-page metrics—both of which search engines love.
Here’s the controversial part: I believe that even with subpar technical SEO, exceptional content can still propel a website to the top. In an era of algorithms and AI-driven recommendations, content that speaks directly to the human experience remains king. It’s the cornerstone of our strategy at Wardnasse, and it consistently delivers results.
If you’re only going to work on one aspect of your site’s SEO performance, focus on evergreen content. Things like FAQ pages, buying guides, and essential product information will last for years with minimal maintenance and updates for keywords, providing a solid baseline for your site’s performance.
If I had to pick just one thing from our SEO checklist, it would definitely be the quality of our content. In mental health, it’s so important to provide information that’s not just accurate, but also really engaging and helpful.
We’re not just focused on boosting our SEO—we want to genuinely help the people who visit our site.
Good content does both: it answers the questions people are searching for, which helps our search rankings, but more importantly, it connects with people and builds trust. That’s why content quality is at the heart of everything we do in our SEO strategy.
One super important element on our SEO checklist is working links. Broken links can instantly cause you to lose a would-be customer, so you want to avoid those at all costs. My company has been around for many years now, so we have some pretty old pages when it comes to things like our blog posts. But, people still come across these old pages, so we want to make sure that all of the associated links are still functional so that they can find their way to our current website.
One important element from our SEO checklist is ensuring that our website’s technical health is always optimized, particularly focusing on site speed. Fast-loading pages are not only important for providing a good user experience, but they also play a big role in search engine rankings.
Google has made it clear that page speed is a ranking factor, and studies show that even a one-second delay in page load time can lead to a 7% reduction in conversions
To keep our site performing well, we regularly audit our speed using tools like Google PageSpeed Insights and GTmetrix, addressing issues like image optimization, reducing server response times, and minimizing unnecessary code. Keeping our site fast and efficient improves our chances of ranking higher and ensures visitors stay engaged and convert more effectively.
The most important element on any SEO checklist? Content quality. You can optimize all you want for keywords, backlinks, or metadata, but if the content doesn’t provide real value, none of it matters.
Search engines are becoming smarter, and they prioritize user satisfaction above everything else.
Filling your site with optimized fluff might get you a temporary boost, but if users aren’t sticking around or engaging with your content, you’re doomed to slide back down the ranks. In the end, quality content that resonates with readers is the real king—everything else is just noise.
If I had to choose just one element from our SEO checklist, it would be “content quality”. In my experience, high-quality content is the backbone of any successful SEO strategy. You can optimize your site to the hilt, but without valuable content, engaging and retaining visitors is an uphill battle.
Content quality shapes how users perceive your brand, and search engines reward sites that offer informative, relevant, and engaging material.
When your content answers users’ questions immediately and effectively, it naturally attracts more traffic, shares, and backlinks – all key factors in boosting your site’s rankings.
But it’s more than just about SEO; high-quality content builds trust and authority in your niche. It’s the bedrock of everything else, making it the single most crucial element for my long-term success.
If you wish to showcase your experience and expertise, participate in industry-leading discussions, and add visibility and impact to your personal brand and business, get in touch with the Techronicler team to feature in our fast-growing publication.
